As part of its second Sustainable Development Action Plan, covering the years 2013-2015, the Quebec liquor monopoly will be focusing on the “glass chain” and on making the industry’s responsible practices better known. Both small and large actions designed to minimize glass’s impact on the environment and on communities will be targeted. The first aspect the company will pay special attention to is the weight of glass bottles. The SAQ hopes to implement this new process on a step-by-step basis in cooperation with its business partners. Effective immediately, the company considers responsible weight to be no more than 420 g for regular wines and continuous replenishment specialty wines in 750 ml bottles. Monitoring of bottle weights has already begun. Early in 2013, a bulletin listing the weight of each of a supplier’s glass bottles, by category, will be sent to suppliers. The document will also include the weights of other products in the same categories, enabling suppliers to compare their products’ weights with those of their peers. Whether in calls for tenders for new products or when disposing bottles recovered through selective collection programs, the goal remains the same: to add value to glass. The company will increasingly favour light glass and will find new uses for recovered glass, such as incorporating glass powder and aggregates into the floors of some of its outlets and using glass powder in mulch and paints. Ultimately, these measures will be visible to customers, who attach great importance to the SAQ’s actions in this matter.