La Journée Vinicole - Quotidien professionnel d'information de la filière vitivinicole

  N° 342
Delivering wine and spirits trade news since 1927
17/05/2013  
Corporate
New record for Cava abroad, declining sales at home
LAJOURNEEVINICOLE.COM | 08/03/2013 | EDITION N°342

All exporter countries recognise the importance of establishing a strong home base, one that they can fall back on should factors such as currency fluctuation negatively impact overseas shipments. So figures just released by the Cava marketing board will undoubtedly have caused concern, even though the board’s chair sought to project an upbeat image.

 

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A statement released by the Consejo Regulador revealed that 243 million bottles of cava were sold in 2012, a 3.2 million-bottle rise on 2011. The overall increase of 1.5%, however, was driven solely by exports, which rose by 6% to 161 million bottles. Conversely, the domestic market fell by 6.3% to 81 million bottles. According to Gustavo Garcia Guillamet, chairman of the marketing board, although the domestic market continues to fall, the rate of decline slowed in 2012 compared with the previous year (-9%). Garcia Guillamet claimed that considering the economic situation worldwide, 2012 figures are “an excellent result”. Certainly Cava is still the leading exporter DO in Spain with exports reaching a new record. The strongest growth abroad came from countries such as the United Kingdom – second largest importer of Cava with 35.9 million bottles (+12.5%) – Japan (+33%/7.3 million) and France (+17.5%/5 million bottles). Belgium also showed good growth at +7% to 25 million bottles and emerging markets over-performed with increases of 64% in Russia, 50% in China and a more modest 9% in Brazil. The United States, however, dropped slightly, by 1% as did Germany (-2% to 39.4 million bottles).

 

 
 
 
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Contents issue n°342
Striking new architecture in Bordeaux epitomises changing mentalities
1855.com taken to court by leading French consumer association
Château de Seguin bought by owners of Château La France
Maison Bouey launches new environmental seal
Domaines Auriol invests in new facilities and recruits new staff
New record for Cava abroad, declining sales at home
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